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Eye tracking: What is eye tracking? Why is it so important? Where can it find its use?

Eye tracking (tracking the eye movement) is a user testing method, which uses the eyetracker. Direction of sight, areas of focus as well as of low interest of tested person are monitored by this device.

The method yields hard quantitative data, upon which a report is created. The report contains evaluation of effectiveness of tested design and proposals for improvement.

Eye tracking is an invaluable tool for

  • marketing and advertising. Printed materials (posters, leaflets, billboards,catalogues etc.) or internet ads (banner or forms placement etc.) can be analyzed.
  • web design. Eye tracking is useful in process of designing layout or optimizing web pages. Its rich quantitative outputs cannot be replaced by any other means of user testing.

Our service: What makes it revolutionary?

  1. We offer an unmatched price. We are the first and only in the world to offer such services for reasonable prices starting at $29 USD. Eye tracking is now available for everyone, it is not luxury anymore. Use it and gain lead! It even pays off to self-employed people. Show your clients that your work works! Eye tracking Report is a valuable addition to your portfolio and serves as the most cogent and professional argument.
  2. Blitz creation of the Report. We maintain a large database of testers. We work with maximum affectivity (system of week deadlines) and are able to accomplish tens studies a week.
  3. During testing , we purely use the most up-to-date method called PEEP, which provides unbiased results consistent with real environment.